At AO JIE, making toys is more than just business, it reflects our values. From the beginning, we’ve believed that creating joyful, active experiences for families should go hand in hand with caring for the world around us. Our commitment to ESG (Environmental, Social, and Governance) principles is part of how we operate every day.
We’ve taken meaningful steps to reduce our environmental impact. Our production lines run on energy-efficient systems, and we’ve streamlined operations to cut down on waste. We also use safer, more sustainable materials wherever possible. One of our proudest initiatives is our electricity supply, which not only powers our factory but also provides free charging for staff. Any surplus energy is sold back to the government, helping us contribute to a cleaner grid.
Caring for the planet is just one part of our responsibility. We also prioritize the people behind our products. AO JIE fosters a safe, fair, and supportive workplace, and we actively invest in local initiatives that strengthen the communities around us.
Our toys are built to bring joy, but we want that joy to extend beyond playtime. Whether it’s reducing emissions, supporting education, or creating safer products, we’re committed to making a lasting, positive impact. Because caring for the earth and our communities isn’t a trend, it’s simply the right thing to do.


